The archive

Every piece we've published. 8 essays, field notes, and interviews.

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In praise of the narrow column

Why measure, that simple, ancient typographic constraint, is still the single most important decision on a reading page.

·5 min read
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Building tools that disappear

The best software for thinking gets out of the way. A short meditation on restraint as an engineering value.

·6 min read
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journey of a Super Star

the journey of a super star becoming th ejourney of a messsenger coming heree to actually free the mind and use the gifts given and talents to procure elightment and knolwedge back to our people aand save our wrld en thread, and what a centuries-old craft still has to teach the rest of us.

BMF MYK·9 min read
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Writing against the algorithm

A short argument for publishing in places that don't optimise for you, and for readers who arrive on purpose.

·5 min read
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The grammar of good buttons

A button is a sentence. A short one, in the imperative. Here is how to write it well.

·4 min read